Ben Saufley
Concept
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Fine
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Illustration
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Sketchbook
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Animation
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Case Studies
Please note: None of these case studies were commissioned by the respective companies. Though representatives of some brands were involved in the process, each of these cases was compiled for educational purposes only.
Hemingway, Ltd. A brand analysis and communications plan developed and presented to a representative of Hemingway, Ltd. for feedback and discussion. From studying the brand and its current strategies, through research and the development of planning and recommendations in the course of two weeks. Working as part of a six-person group for the Capstone of Emerson's Global Marketing Communication and Advertising program. Graphics developed entirely by me, using materials provided by Hemingway Ltd. as well as stock photographs and other sources as credited.
Smart Destinations "Go Card" A creative stragegy developed and presented to a representative of Smart Destinations for feedback and discussion. Includes creative brief, presentation slides, logos considered, and potential advertisements. Graphic design entirely by me.
Butlers Chocolates Study of Boston's potential receptiveness to the Irish brand, Butlers Chocolates. Research plan constructed and undergone by a four-person group. Database creation and analysis using SPSS.
One Laptop Per Child Analysis of a marketing case presented by the Harvard Business School regarding the "One Laptop Per Child" effort. Unfortunately I do not have the rights to reproduce the original case study, which was entitled "Marketing the $100 Laptop."
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